Alan Birkenfeld

Nazareth | Rancher

Mr. Birkenfeld is a progressive third-generation rancher based in the Panhandle community of Nazareth, roughly halfway between Amarillo and Lubbock. There he operates Paidom Meats, where he raises grass-fed beef, lamb and poultry in a low-stress environment, without the use of antibiotics, dewormers, hormone implants or pesticides, yielding a cleaner, leaner and more nutritious meat. In another contrast to conventional meat, he also sells these products direct to consumers, providing Paidom Meats with both a better margin on its sales and more accountability to its his customers.